Staff Product Manager, Advertiser Experience (Ads)

MEET FETCH PRODUCT At Fetch, Product is a multidisciplinary practice that brings together product management, design, and illustration to shape how users experience our platform. Product teams translate complex systems, data, and business needs into simple, compelling, and trustworthy experiences. Teams operate in problem spaces where ambiguity is common, and the right answer is rarely obvious. Success requires strong judgment, user empathy, and the ability to make informed tradeoffs across usability, feasibility, and impact while maintaining a high bar for craft, accessibility, and trust. Product partners work closely with engineering, AI & data, and business stakeholders to define direction, test ideas, and guide work from discovery through delivery, ensuring what we build creates meaningful value for millions of users. About the Role: We're looking for a Staff Product Manager to lead the strategy and build of Fetch’s new outcome-based ad platform. This is a 0-to-1 build of Fetch’s next generation ad manager, an AI-native platform that reimagines how advertisers buy, manage, and measure campaigns on Fetch.  Your scope is the end-to-end Ad Manager experience. You’ll own key business decisions including what kind of ads to allow vs deprecate, how to present and bundle Fetch’s ad formats, and how to build an ad buying and setup experience in an AI-first world. Campaign creation, reporting, product catalog, billing, and creative generation/management are all features you’ll need to deeply think about.  We're looking for someone who can effectively balance strategic thinking with execution. You’ll be setting a year-long strategy and communicating it to our exec team as well as diving into the details of Fetch’s ads systems in order to improve them. This is a full-time role that can be held from one of our US offices or remotely in the United States. ROLE RESPONSIBILITIES:  * Define and evangelize Fetch’s ad manager strategy - owning the operational foundation that enables advertisers to transact on Fetch at scale * Build the core ad buying experience including campaign creation and reporting - deeply thinking about how agents and AI can and should change the advertiser experience * Ensure that our new ad manager serves the need of internal stakeholders including Finance, AdOps, AIOps, Fraud, and the Catalog teams through integrations with internal systems-of-record * Drive the migration of Fetch’s many large advertisers from existing systems to the new ad buying experience * Partner closely with Engineering, Design, GTM, and Data teams to balance the needs of the business while building an industry-leading advertiser experience * Mentor 2 Product Managers owning integrations and core ad buying capabilities MINIMUM REQUIREMENTS: * 6+ years of product management experience, including 3+ years building advertising technology, particularly ad managers and buying experiences * Deep end-to-end understanding of advertising platforms, including campaign management, reporting, billing, and the operational systems that support advertisers * Experience building 0-to-1 products and leading customer migrations from legacy systems to new platforms * Comfortable partnering with engineering on platform architecture, APIs, system design, and data flows, translating complex business requirements into scalable technical solutions * Strong analytical skills: you define success metrics, prioritize investments using data, and measure business impact * AI-native mindset: you use AI tools daily and proactively identify opportunities to redesign products and operational workflows through AI and automation * Proven ability to lead through influence, aligning Engineering, Finance, Sales, Sales Ops, Data, and executive stakeholders around a clear product strategy, and to raise the bar for other PMs * Strong product judgment And ownership mindset. You thrive in ambiguity, drive complex initiatives from strategy through execution, and dive into the details to deliver exceptional user experiences.