Sr. Product Manager

Sr. Product Manager Job Responsibilities: Develops products by identifying potential products; conducting market research; generating product requirements and customer specifications, business case development, and time-integrated plans for product introduction. Sr. Product Manager Key Responsibilities: * Product Strategy & Development * Identify and evaluate new product opportunities through market research and customer insights. * Define product requirements, specifications, and go-to-market strategies. * Lead cross-functional teams to bring new accessories to market, including design, sourcing, and manufacturing. * Market & Competitive Analysis * Analyze market trends and competitor offerings to inform product positioning and differentiation. * Collaborate with Sales, Marketing and Finance to develop business cases, pricing strategies, and promotional plans. * Customer Engagement * Partner with Sales to gather feedback from dealers, distributors, and end-users. * Participate in customer visits and trade shows to understand needs and showcase new products. * Operational Execution * Work with Sourcing, Operations and Marketing to ensure optimal sourcing selection and packaging designs are implemented for each new product * Prepare product forecasts, ROI analyses, and performance reports for leadership. * Travel: * Must be willing to travel 15% of time. Product Manager Skills and Qualifications: * Proven experience in product management, preferably in automotive or recreational vehicle accessories. * Strong understanding of B2B and B2C customer segments. * Experience with product development, pricing strategy, and inventory control. * Excellent analytical, communication, and project management skills. * Ability to travel up to 15% for customer visits, supplier meetings, and industry events.   Preferred Skills: * Product lifecycle management * Competitive and market analysis * Financial planning and ROI modeling * Cross-functional team leadership * Familiarity with golf car platforms and aftermarket trends