JPMorgan Chase & Co.
Product Manager Vice President - Go to Market Strategy & Execution
- New York, New York
- Onsite
- full time
- $133k–$215k/year
- Posted today
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About the role
You enjoy shaping the future of product innovation as a core leader, driving
value for customers, guiding successful launches, and exceeding expectations.
Join our dynamic team and make a meaningful impact by delivering high-quality
products that resonate with clients. Drive AI/ML & Data Platform adoption across
business units through successful product launches narratives, stakeholder
engagement, and lighthouse customer wins. The GTM Strategy & Execution Vice
President is accountable for driving sustained, high-touch engagement with
business units across JPMorganChase to accelerate the AI/ML & Data Platform
adoption - from initial awareness through to client-facing solution development.
This Vice President operates by building relationships with product leaders and
within user business group, understanding their problems, crafting tailored
narratives, and converting skepticism into active platform adoption.Â
As a Product Manager in Product Manager in Chief Data & Analytics Office Client
Engagement team, you are an integral part of the team that innovates new product
offerings and leads the end-to-end product life cycle. As a core leader, you are
responsible for acting as the voice of the customer and developing profitable
products that provide customer value. Utilizing your deep understanding of how
to get a product off the ground, you guide the successful launch of products,
gather crucial feedback, and ensure top-tier client experiences. With a strong
commitment to scalability, resiliency, and stability, you collaborate closely
with cross-functional teams to deliver high-quality products that exceed
customer expectations. You will work in close partnership with Product
Management, Engineering, Product Marketing, Customer Success, Business
Stakeholders, and other Technology leaders and teams across the client facing
lines of business.Â
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The role bridges the gap between platform awareness and actual utilization by
conducting interviews, validating personas, creating “so what” narratives,
managing content across multiple digital channels, building and execution of
product & platform roadshows, and developing lighthouse customers (key success
cases). This work cannot be automated or scaled through content alone - it
requires a person who can walk into a room of skeptical stakeholders and leave
with a commitment to explore. Success is measured by the number of business
units progressing through the adoption journey by driving Go-to-Market and
Product Marketing initiatives. Success is evidenced by a measurable increase in
business units progressing through the platform adoption journey - from
awareness to engaged to usage on the platform, with business unit users
remaining engaged. Outputs (Intelligence Briefs, persona narratives, use-case
success journeys, product playbooks) are consistently high-quality, actionable,
and adopted by the broader teams for scaled engagement. Lighthouse customer
stories and proof points feed back into GTM narrative, strengthening platform
credibility and accelerating subsequent adoption cycles, stakeholder
relationships deepen over time, reflected in repeat engagement requests and
executive sponsorship within target lines of business.Â
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Job responsibilities
* Develops a product strategy and product vision that delivers value to
customers
* Manages discovery efforts and market research to uncover customer solutions
and integrate them into the product roadmap
* Owns, maintains, and develops a product backlog that enables development to
support the overall strategic roadmap and value proposition
* Builds the framework and tracks the product's key success metrics such as
cost, feature and functionality, risk posture, and reliability
* Conduct structured audience and qualitative research within target business
units - including stakeholder interviews, gap identification, and persona
validation & definition - synthesizing findings into actionable Intelligence
Briefs and one-page narratives that inform engagement strategy
* Translate complex technical capabilities spanning data mesh, model serving,
knowledge bases, agentic AI, and governance infrastructure - into compelling,
outcome-anchored narratives tailored to diverse audiences including business
leaders, data analysts, data scientists, AI and Gen-AI focused engineers, and
Chief Data OfficersÂ
* Author persona-specific message variants, line of business narratives,
use-case playbooks, and objection-handling content, writing clearly and
persuasively for audiences ranging from (Chief Data & Analytics Office )
CDAOs to data engineers within the same engagement cycle. Map
decision-makers, influencers, users, and blockers within each target business
unit and design tailored engagement strategies that build trust and move
stakeholders from awareness to commitment over time
* Lead and facilitate lunch-and-learns, roadshows, executive briefings, and
stakeholder meetings - adjusting depth, tone, and format based on the
audience, from 50-minute informal sessions with analysts to 25-minute
executive briefings with senior Managing Directors. Coordinate key
initiatives across the product team, customer success, and business users to
keep execution on track and to maintain engagement throughout.
* Develop lighthouse customers by identifying, nurturing, and documenting early
adopters whose outcomes serve as proof points and reference cases for broader
GTM storytelling and credibility-building , partner with product and
engineering leaders and technical leads to extract business implications tied
to technical product and platform capabilities, ensuring product narratives
remain accurate, current, and grounded in realityÂ
* Operate in close partnership with Product Management, Engineering, Product
Marketing, Customer Success, Business Stakeholders, and other Technology
leaders and teams to align messaging and execution
* Drive measurable progression of business units through the adoption journey -
from awareness to engaged to usage on the platform - while keeping business
unit users continuously engagedÂ
Feed lighthouse customer stories and proof points back into GTM narrative to
strengthen platform credibility, accelerate subsequent adoption cycles, and
deepen stakeholder relationships reflected in repeat engagement requests and
executive sponsorship within target lines of business
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Required qualifications, capabilities, and skills
* 5+ years of experience or equivalent expertise in product management or a
relevant domain area
* Advanced knowledge of the product development life cycle, design, and data
analytics
* Proven ability to lead product life cycle activities including discovery,
ideation, strategic development, requirements definition, and value
management
* 5+ years of career experience in strategy consulting, product management,
product marketing management, solutions consulting, or technology-focused
strategy roles
* Background ideally within leading consulting firms, financial services, or
large-scale technology organizationsÂ
* Demonstrated success supporting B2B and enterprise GTM organizations, deep
experience in GTM Strategy and ExecutionÂ
* Experience leading or contributing to adoption or change management programs
where success required sustained engagement, not a single campaign
* Proven ability to navigate multi-stakeholder environments where
decision-making authority is distributed and influence matters more than
hierarchy
* Skilled at conducting qualitative research and synthesizing findings into
concise written outputs, skilled at authoring persuasive narratives for
diverse audiences
* Confident presentation skills across settings and seniority levels
* Project management discipline to keep initiatives and programs on track in
ambiguous, fast-moving environments
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Preferred qualifications, capabilities, and skills
* Demonstrated prior experience working in a highly matrixed, complex
organization
* Experience marketing or positioning a platform or infrastructure product to
internal or enterprise audiences, with a focus on B2B rather than
consumer/B2C contexts
* Familiarity with data and AI platform ecosystems, including concepts such as
data mesh, model serving, and governance infrastructure - not at an
engineering level, but with sufficient fluency to extract business
implications from technical discussions; technical acumen, fluency, and
experience will be key to succeeding in the role
* Experience building customer advocacy pipelines, including case studies,
reference development, and outcome-based proof points, demonstrated comfort
operating in large, matrixed organizations with complex stakeholder
landscapes
* Strong business translation ability - converting complex technical platform
capabilities into language that resonates with business leaders, analysts,
and technical decision-makers alike, always anchoring to business outcomes
rather than platform features
* Deep capability in qualitative research and consultative discovery, paired
with narrative craft that produces clear, persuasive, and concise
communications; excels at stakeholder mapping and relationship-building in
environments where trust must be earned over time
* Combines confident presentation and facilitation skills with the operational
discipline of program management, maintaining momentum even when engagement
faces friction
JPMorganChase, one of the oldest financial institutions, offers innovative
financial solutions to millions of consumers, small businesses and many of the
world’s most prominent corporate, institutional and government clients under the
J.P. Morgan and Chase brands. Our history spans over 200 years and today we are
a leader in investment banking, consumer and small business banking, commercial
banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined
based on the role, experience, skill set and location. Those in eligible roles
may receive commission-based pay and/or discretionary incentive compensation,
paid in the form of cash and/or forfeitable equity, awarded in recognition of
individual achievements and contributions. We also offer a range of benefits and
programs to meet employee needs, based on eligibility. These benefits include
comprehensive health care coverage, on-site health and wellness centers, a
retirement savings plan, backup childcare, tuition reimbursement, mental health
support, financial coaching and more. Additional details about total
compensation and benefits will be provided during the hiring process.Â
We recognize that our people are our strength and the diverse talents they bring
to our global workforce are directly linked to our success. We are an equal
opportunity employer and place a high value on diversity and inclusion at our
company. We do not discriminate on the basis of any protected attribute,
including race, religion, color, national origin, gender, sexual orientation,
gender identity, gender expression, age, marital or veteran status, pregnancy or
disability, or any other basis protected under applicable law. We also make
reasonable accommodations for applicants’ and employees’ religious practices and
beliefs, as well as mental health or physical disability needs. Visit our FAQs
[https://careers.jpmorgan.com/us/en/how-we-hire/faqs]Â for more information about
requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including
Disability/Veterans
Our professionals in our Corporate Functions cover a diverse range of areas from
finance and risk to human resources and marketing. Our corporate teams are an
essential part of our company, ensuring that we’re setting our businesses,
clients, customers and employees up for success.
Skills
- Product management
- Go-to-market strategy
- Data analytics
- Stakeholder engagement
- AI/ML
- Product lifecycle management
- Strategic planning
- Market research
- Change management
- Consulting
- Public speaking
- Data mesh
- Governance infrastructure
- Business translation
- Program management
- Customer advocacy
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