Modern Recreational Technologies
Product Manager, Aquatics & Parks
- Greensboro, North Carolina
- Onsite
- full time
- Posted today
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About the role
Job Summary
Modern Recreational Technologies® is seeking an experienced Product Manager to
lead commercial execution across the Aquatics & Parks business segment,
including the Ramuc®, Tuff Coat® and Woolsey® brands.
Reporting to the Vice President of Commercial Innovation, this role serves as
the primary commercial owner for the Aquatics & Parks portfolio and translates
enterprise strategy into segment-level execution. The Product Manager will lead
product/brand management, pricing, product roadmaps, commercialization, product
launches, trade show execution, forecasting support, sales enablement, and the
annual marketing calendar.
The successful candidate will work closely with Sales, RD&I, Operations,
Finance, Digital Commerce, Content, and other cross-functional partners to
ensure products are developed around meaningful customer and market needs,
launched with speed and discipline, and supported throughout their lifecycle.
This is a high-impact, self-directed leadership position requiring strong
business judgment, product management expertise, commercial acumen, and the
ability to establish priorities and accountability across complex
cross-functional initiatives.
Principle Duties and Responsibilities
* Serve as the commercial leader and primary owner of execution for the
Aquatics & Parks segment, aligned with the strategy established by the Vice
President of Commercial Innovation.
* Own product management across the Aquatics & Parks portfolio, including
lifecycle management, portfolio health, positioning, and identification of
opportunities, gaps, and risks.
* Lead brand management and execution, ensuring consistent positioning,
messaging, visual identity, and customer experience across channels.
* Develop and maintain product pricing strategies with Finance and Sales,
including competitive benchmarking, margin considerations, channel dynamics,
and annual price planning.
* Develop and maintain product roadmaps based on customer needs, market
intelligence, competitive activity, business priorities, and long-term
portfolio strategy.
* Lead commercialization and go-to-market execution for new and existing
products, ensuring cross-functional readiness across RD&I, Operations, Sales,
Digital Commerce, and Content.
* Manage product launches from commercial approval through market introduction,
including positioning, pricing, packaging, forecasting, training, collateral,
digital readiness, and launch measurement.
* Develop and maintain competitive intelligence and customer insights to
support product, pricing, brand, and portfolio decisions.
* Support demand forecasting and annual planning with market, product, launch,
promotional, and customer insights.
* Lead SKU rationalization and portfolio optimization to improve focus,
operational efficiency, profitability, and customer experience.
* Own commercial requirements for packaging, labeling, product literature,
catalogs, sales collateral, technical support materials, and other
customer-facing assets.
* Develop and manage the annual Aquatics & Parks marketing calendar,
coordinating launches, campaigns, promotions, customer communications,
digital initiatives, and industry events.
* Own trade show and event management, including objectives, product focus,
messaging, booth requirements, staffing coordination, lead strategy, budgets,
and post-event follow-up.
* Work directly with RD&I and laboratory resources to communicate market
requirements, prioritize development needs, provide commercial input, and
support timely commercialization.
* Develop and coordinate product and commercial training for Sales,
distributors, customers, applicators, and other stakeholders.
* Lead sales enablement by ensuring Sales has clear positioning, competitive
tools, product knowledge, collateral, launch support, and customer-facing
resources.
* Partner with the Digital Commerce Manager to optimize Aquatics & Parks
products across company websites, marketplaces, and other digital channels.
* Partner with the Content Manager on product, brand, social, video,
photography, PR, email, and campaign content aligned with segment priorities.
* Monitor performance of launches, brands, pricing initiatives, campaigns,
trade shows, and portfolio actions and recommend corrective actions and
future priorities.
* Manage assigned commercial budgets and external resources with an emphasis on
measurable return, speed, and efficient use of company resources.
Key Qualifications
* 5+ years of progressive experience in product management, brand management,
commercial marketing, or a related commercial function.
* Bachelor's degree in Marketing, Business, Chemistry, Engineering, or a
related field; advanced degree preferred.
Preferred Qualifications
* Experience in coatings, chemicals, aquatics, parks and recreation, coatings,
recreational surfaces, industrial products, or a comparable technical market.
* Demonstrated experience with product portfolio management, pricing,
commercialization, and new product launches.
* Strong financial and analytical skills with the ability to evaluate pricing,
margin, forecasts, and commercial performance.
* Strong oral and written communication skills.
* Excellent organizational and project management skills.
* Experience leading cross-functional teams and complex initiatives.
* Ability to work effectively with RD&I, Sales, Operations, Finance, and
technical teams.
* Proficient in Microsoft Word, Excel, PowerPoint, CRM systems, and business
analytics tools.
Candidate Profile
* Proven leadership experience in product management, commercial marketing,
brand management, or a related commercial function, preferably within
coatings, chemicals, aquatics, recreational surfaces, coatings, or industrial
products.
* Strong commercial acumen with demonstrated experience managing product
portfolios, pricing, product launches, and go-to-market initiatives.
* Ability to translate customer, competitive, and market insights into
actionable product and commercial strategies.
* Highly organized, accountable, and comfortable leading cross-functional
initiatives.
This position is designed for a senior commercial leader who can take ownership
of the Aquatics & Parks portfolio, strengthen established brands, accelerate
commercialization, and ensure the segment has the tools, products, positioning,
and market support required to compete successfully.
Skills
- Product management
- Brand management
- Commercial marketing
- Product roadmaps
- Pricing strategy
- Go-to-market execution
- Product launches
- Competitive intelligence
- Demand forecasting
- Portfolio optimization
- Sales enablement
- Cross-functional leadership
- Business analytics
- Project management
- Financial analysis
- Technical communication
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