Miltenyi Biomedicine
Marketing Product Manager - Spatial Biology *PC 42
- Gaithersburg, Maryland
- Onsite
- full time
- $120k–$141k/year
- Posted today
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About the role
Your Role:
Responsible for developing and executing downstream marketing strategies and
commercial plans for the spatial biology product portfolio to drive achievement
of North American business and revenue objectives. This role owns key aspects of
product marketing across the commercial lifecycle including market assessment,
product positioning, go-to-market strategy, new product launches, demand
generation, sales enablement, forecasting, pricing strategy, and product
lifecycle management.
Essential Duties and Responsibilities:
* Develop business plans, product positioning, and go-to-market strategies for
assigned products and services.
* Conduct market research, monitor competitive activity, and identify customer
needs, market opportunities, and trends.
* Conduct routine business analyses and reviews using clear measurable metrics
to evaluate performance and implement appropriate actions.
* Collaborate with internal marketing and sales teams, KOLs, customers, and
other stakeholders to identify market needs and develop effective marketing
programs.
* Design and execute targeted multi-channel marketing campaigns to drive
product awareness, adoption, and revenue targets.
* Develop rolling sales forecasts for new and current products in collaboration
with Sales and other relevant functions.
* Develop tactics, tools, campaigns, messaging and positioning to support sales
and revenue objectives.
* Develop and execute new product pre-launch and launch plans for US and
Canada.
* Develop and implement sales enablement and of “how to sell” guidelines,
including product rationale, positioning, competitive overview, companion
products, and other relevant sales tools and support materials.
* Coordinate and participate in strategic marketing and planning activities.
* Lead cross-functional teams/groups to develop and execute on strategic and
tactical marketing plans.
* Develop pricing strategies in collaboration with commercial and business
stakeholders to support long-term business and market objectives.
* Provide field marketing and sales support, including participation in
customer visits, account discussions, and other field activities.
* Represent the company during customer visits, presentations, as well as
regional and national meetings and other commercial activities to support
field activities and gather customer feedback.
* Maintain strong communication and collaboration with field team to identify
market opportunities and effectively support sales opportunities.
* Develop and maintain strong working relationships with strategic customers
and key accounts in collaboration with sales and in manner consistent with
customer-relationship-management plans.
Requirements:
* Bachelor’s degree in a life sciences discipline (e.g. Biology, Chemistry,
Biochemistry, Cell Biology, Molecular Biology)
* Minimum 5 years of life sciences marketing experience
* Strong understanding of life science and translational research and the
ability to understand and communicate complex scientific and technical
concepts.
* Ability to analyze and interpret market, customer, competitive, and business
information.
* Strong written and verbal communication, presentation, organizational, and
project management skills.
* Ability to work effectively with cross-functional teams and interact
professionally with customers, sales representatives, KOLs, and other
stakeholders.
* Experience with CRM systems, and standard Microsoft Office programs.
* Experience with data analytics and visualization tools (e.g., Google
Analytics, Tableau, Power BI) for performance tracking and reporting.
* Up to 35% travel domestic & 5% international
Highly Valued Skills:
* Advanced degree or hands-on laboratory research experience.
* Experience working in a scientific laboratory in an academic, biotechnology,
pharmaceutical, diagnostics, or healthcare environment.
* Experience and/or education in spatial biology, spatial transcriptomics,
spatial proteomics, imaging, or related technologies.
* Marketing experience focused on complex capital equipment platforms
consisting of instruments, software, reagents, consumables, and associated
workflows.
* Technical sales or field applications support experience in the life
sciences.
Physical Demands:
The physical demands described here are representative of those that must be met
by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions. While performing the duties of this job, the
employee is regularly required to use hands to finger, handle, or feel; reach
with hands and arms, talk, and hear. The employee is required to sit and stand;
climb or balance and stoop, kneel, crouch, or crawl. The employee must
occasionally lift and/or move up to 25 pounds. Specific vision abilities
required by this job include close vision, color vision, peripheral vision,
depth perception and ability to adjust focus. Must have ability to handle more
than one task at a time and must work at a rapid pace while maintaining
attention to detail.
Work Environment:
The work environment characteristics described here are representative of those
an employee encounters while performing the essential functions of this job.
This job is performed in a temperature controlled, handicap-accessible facility
without exposure to extreme hot or cold temperatures. Generally, this job is
performed in an office environment. Due to the travel requirements, this
position may be exposed to natural elements of nature.
The hiring range for this position is expected to fall between
$119,973-$141,085/year, reflecting the range candidates can reasonably expect to
be considered for at time of offer, based on factors such as experience,
internal equity, and qualifications.
The salary of the finalist(s) selected for this role will be set based on a
variety of considerations, including but not limited to internal equity,
experience, education, specialization, skills, abilities, and training. The
above range represents the Company’s good faith and reasonable estimate of
possible compensation at the time of posting.
In addition to your salary, the Company offers a comprehensive benefits package,
including health, vision, and dental insurance, as well as a 401(k) plan. All
benefits are subject to eligibility requirements. Certain positions may also be
eligible for additional compensation such as bonuses or commissions.
Miltenyi Biotec, Inc. is an EO Employer – M/F/Veteran/Disability/Sexual
Orientation/Gender Identity.
Miltenyi Biotec, Inc. participates in E-Verify.
The Company will provide reasonable accommodations to candidates and employees,
unless doing so would impose an undue hardship on the Company, in accordance
with applicable law.
Are you ready to start revolutionizing biomedical research? When you
join Miltenyi Biotec, you join a family that is passionate about making a real
impact – one breakthrough at a time. For over 30 years, we have played a pivotal
role in the design, development, manufacture, and integration of products for
sample preparation, cell separation, cell analysis, imaging, and cell culture
needs. These developments have led to cutting-edge cell and gene therapies –
transformative methods that mobilize the body’s own cells and genetic blueprint
to tackle diseases such as cancer and autoimmune conditions. Today, our more
than 18,000 solutions play a vital role in paving the way for the medicine of
tomorrow.
Skills
- Product marketing
- Spatial biology
- Go-to-market strategy
- Market research
- Sales enablement
- Product lifecycle management
- Forecasting
- Pricing strategy
- CRM systems
- Data analytics
- Tableau
- Power BI
- Project management
- Cross-functional leadership
- Life sciences
- Strategic planning
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