Digital Product Manager, Direct-to-Consumer

Cinch Home Services is seeking a customer-focused Digital Product Manager to support and grow our Direct-to-Consumer (DTC) digital product portfolio. In this role, you will collaborate with cross-functional teams to drive product enhancements, optimize the customer journey, and deliver business value. This is a hands-on position ideal for someone with a strong foundation in digital product management who is eager to make an impact in a fast-paced environment.  Key Responsibilities  Product Ownership  * Own and manage the DTC product backlog, ensuring alignment with customer needs, market trends, and business priorities.  * Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact.  * Define clear user stories, acceptance criteria, and work with engineering to deliver high-quality solutions.  * Partner with the Product team to configure and launch new discount and product codes, ensuring accurate implementation across the DTC digital experience.  Customer and Market Focus  * Conduct research to understand customer behavior, pain points, and market opportunities.  * Translate data insights into actionable product initiatives to improve customer satisfaction and retention.  * Partner with marketing to optimize the performance of key landing pages and conversion funnels.  Execution and Delivery  * Partner with UX/UI designers to deliver user-friendly and visually appealing experiences.  * Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases.  * Maintain a testing roadmap, supporting and implementing A/B experiments to validate hypotheses and inform decisions.  Cross-Functional Collaboration  * Serve as the primary point of contact for product updates, release plans, and new initiatives.  * Communicate progress, outcomes, and key learnings with stakeholders at all levels.  * Work closely with analytics teams to measure performance and identify areas for improvement.  * Partner with the SEO team to identify and act on site performance opportunities, ensuring product decisions support organic visibility and technical SEO best practices.  * Perform other duties as assigned.  Qualifications and Experience  Required:  * 3+ years of experience as a Digital Product Manager/Product Owner, with exposure to B2C digital products.  * Experience working across a multi-platform digital environment, managing product initiatives that span multiple systems and tools.  * Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).  * Strong analytical skills, with experience using tools like Google Analytics or similar platforms.  * Familiarity with marketing funnels, customer journey mapping, and landing page optimization.  * Basic knowledge of UX design principles and consumer behavior.  * Experience working in an agile environment and using tools like JIRA or Trello.  * Excellent communication skills and a proactive, problem-solving mindset.  Preferred:  * Experience running A/B or multivariate tests and analyzing results.  * Exposure to creating product roadmaps and defining OKRs.  * Understanding of web usability and user-centric design best practices.  * Familiarity with analytics and session intelligence tools including Google Analytics, Clarity, and Nexus/Momentum.   What We Offer  * The opportunity to collaborate with a team of experienced professionals in a growing company.  * A supportive environment for professional development and learning.  * Competitive compensation and benefits.    About Cinch Home Services  Cinch Home Services is a leading provider of home service solutions, empowering homeowners to live with confidence and peace of mind. We are committed to delivering exceptional customer experiences through innovative technology and industry-leading expertise.  Join us and help shape the future of how we serve and delight our customers!